Mission Statement
The digital transition should be a questions of values rather than digital technologies. We have a shared responsibility that it is us – the people – who control the technology and not the other way around.
Biography
Purpose-driven, collaborative and anchored in strong ethical values. I thrive in complex, multi-level environments and enjoy creating clarity, direction and momentum. I believe in shared ambition, trust and partnerships that drive meaningful change.
Senior design executive with more than 25 years of experience across the cultural and creative sectors. As Chief Design Officer at the Danish Design Center and current President of BEDA, I work to strengthen societal transformation and business competitiveness by positioning design and creativity as strategic drivers. I have deep industry insight, extensive experience with European and national design policy and CCSI development, and a proven ability to articulate clear, compelling visions. Known for Nordic leadership values — trust, collaboration, clarity and process excellence — I excel at building partnerships, mobilising ecosystems and uniting diverse stakeholders around shared European ambitions.
Questionnaire
Where do you want to foster change and why?
Partnerships and collaboration. At my core, I believe that nothing meaningful happens alone. I want to create intentional environments that engage and nurture relations to set common directions, create shared visions while respecting individual goals and KPIs.
What or who influenced you during your professional career?
The Design community has influenced my professional career. The ability to solve problems, create meaning, make “things” better; products, services, business models, and systems.
We all have those significant moments or situations (success or failure); which one was yours, and what did you learn from it?
I have many. Recent moments. I was asked to give a talk about How Danish Design became a success – rooted in Danish design policy. I found myself in a line up of profound design experts, each of them have had significant influence on point of departure of my career, and now (“suddenly”), I was one of them. That was truly a proud moment. Not to forget the hour I walked one-on-one on the streets of Austin with my hero John Maeda.