Mission Statement
Organisations create value through the quality of their relationships within a context. I engage actors across sectors to prototype connected business models that generate value for generations.
Biography
Samuel Huber is a Swiss entrepreneur and researcher on a mission to connect planetary perspectives to strategic actions. As founder and board member of For Planet Strategy Lab, he partners with organisations to prototype living strategies that create regenerative value. This work is grounded in his PhD research, where he developed the practice of Strategizing as Prototyping, recognised with the Dr. Peter Wehrhahn Prize.
His previous role as strategy director at Goodpatch, a leading Japanese design firm, saw him establish company-wide research, strategy and venture practices, drive the firm’s successful IPO, and lead projects for clients including Mercedes Benz, R+V, E.ON, Toyota TMC, and Aaron.ai (now Doctolib). Samuel was also a founding member of future think tank UBS Y, worked long nights at New York art gallery and radio station ARTonAIR, and engaged in development economics through his work with Biovision.
Samuel is a recognised speaker, educator, and contributor in the fields of strategy, sustainability, design and AI. He regularly engages with the next generations at educational institutions like the University of St. Gallen (HSG) or the Zurich Centre for Creative Economies. His own academic journey took him to the Universities of Zurich, St. Gallen, Stanford, and Keio.
Questionnaire
Where do you want to foster change and why?
I work where public and private actors need to turn ideas into action. Many challenges already have answers; what’s missing is shared understanding across cultures and collective implementation.
What or who influenced you during your professional career?
How can I know what I think before I see what I do. This sentence has inspired my work with prototypes. Only through crafting we can create understanding that transcends discpilines and minds.
We all have those significant moments or situations (success or failure); which one was yours, and what did you learn from it?
When I finished school, I thought everything was either or. I was struggling to decide whether I wanted to become a jazz drummer or a mechanical engineer. There was no in between. At this moment I realised that if paths don‘t fit, I can create my own. Suddenly, dualities opened up to the in between, uncertainty turned into opportunity, and fixed plans transformed into continuous learning.