Mission Statement
To transform the overlooked end of the customer lifecycle via Planetary Design, turning off-boarding from a barren gap into a strategic asset.
Biography
Joe Macleod designs ends. Founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.
TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It’s important to plan for each of them. Not all companies do.” Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”
Head of Endineering at AndEnd, training, championing, and consulting on designing better endings. Clients include, Volvo, Logitech, Intuit, EY, Fairphone, Spotify, and Microsoft.
He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the Endineering book, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.
Questionnaire
Where do you want to foster change and why?
I want to foster change at the end of the consumer lifecycle experience (off-boarding). It is a wide-open landscape of innovation, essential for circularity, brand, and data.
What or who influenced you during your professional career?
Kevin Kellys book Out of Control inspired my early career, more recently it has been the increase in global temperature.
We all have those significant moments or situations (success or failure); which one was yours, and what did you learn from it?
Learning of my dyslexia after years of academic challenge. Later the publication of my first book, Ends. (2017), was a significant success. It immediately legitimised my focus on the “end gap” and proved that poor endings were not just a design flaw but a massive, strategic opportunity. Then the follow up book Endineering, set the stage for a whole new sub discipline.