Mission Statement
The ‘Human Story in Tech’, describes my approach with AI startups like Lion Vision, through to multinationals like RS Group / NVIDIA. I help bridge R&D, Biz-Dev, Marketing, and Ethics.
Biography
Featured Inventor in BBC’s iconic Big Life Fix, Jude is an award-winning Creative Technologist, Chartered Engineer, and Physical Prototyping Expert. He combines high-level strategy and an ability to make concepts tangible to validate and accelerate business opportunities.
Described as a ‘diplomatic rebel,’ and a ‘powerhouse,’ his approach is to find the human story in technology to shape ideas mid-flight. His ability to explain complex ideas simply, or bold new ideas to children and C-Suites with equal dedication (children being more difficult!), has won him the IMechE Alexander Graham-Bryce “Imagineering” Award. He enjoys working on high-risk and high-pressure projects that push the boundaries whilst challenging societal ethics.
His clients include NHS, Dyson, LEGO, RS, NVIDIA, IKEA, Pentagram, JLR, ProtoLabs, Channel 4, RCA, Design Council, UCL, Oxford University, Imperial College, and many start-ups. Jude’s projects often blend Tech and Art and have been featured in FastCo’s “World Changing Ideas” as well as winning industry awards.
He has headlined events in UK and Europe, and his TEDx talk inspired many new client projects in the uncharted waters of AI, Machine Learning, New Hardware & IoT, Sustainability, DEI, and Futures.
Questionnaire
Where do you want to foster change and why?
We are in a time of not just ‘can we build it?’, but ‘should we build it?’ – and this is why I appreciate inter-disciplinary and diverse teams when working on such challenges in AI/ML.
What or who influenced you during your professional career?
My influences are a mix of pioneering and playful R&D/Tech. My work is quite an eclectic range, so are my influences: From James Lovelock to Steve Grand, Vivienne Ming to Werner Herzog, to name a few.
We all have those significant moments or situations (success or failure); which one was yours, and what did you learn from it?
Failure is often where we learn most, and although this certainly featured in my ‘cutting my teeth’ at Dyson; building an R&D Team at Sugru; and Tech Scouting at LEGO – in later years I tactically frame ‘uncertainty’ as a key ingredient of creative processes: This inspired me to author a TEDx about this approach, (among others methodologies), features in my consulting work.