Mission Statement
My mission is to use design as a force for good – drawing on creativity, collaboration, and regenerative practices to build a world that supports people, the planet, and a future our kids can enjoy.
Biography
Laura is an interdisciplinary design strategist, creative facilitator, artist, and systems coach. She has spent 20 years helping clients future-proof their organisations, working across public and private sectors in the UK, US, Europe, and beyond. Her clients include the BBC, Sony, the British Science Association, Google, Innovate UK, The Future Laboratory, and numerous civic institutions. A UK Design Council Expert for over six years, Laura has contributed to health and design-for-planet programs, and co-authored and informed seminal Design Council publications including the Systemic Design Toolkit (2024) and the Green Design Skills Blueprint (2025). She also contributed to the System-Shifting Design (2021) report and the Department for Environment, Food & Rural Affairs (Defra) 2025 Global Mega Trends Futures report. As an artist, she has exhibited at the Royal Geographical Society, London, and is a member of the Wilderness Art Collective. Her artistic practice explores participation and ritual, deepening connections between humans and other living species and systems. She holds a first-class degree in Design for Industry from Northumbria University and an MA in Art and Science from Central Saint Martins.
Questionnaire
Where do you want to foster change and why?
I want to help shift perceptions of how artists and designers can collaborate across disciplines to tackle some of our planet’s biggest challenges.
What or who influenced you during your professional career?
People who act with authenticity. Those who are are quietly radical, curious, and creative, and stand for what they believe in. I am inspired by the quiet wisdom of nature through every season.
We all have those significant moments or situations (success or failure); which one was yours, and what did you learn from it?
The many failures and setbacks I’ve experienced over the years have taught me the power of patience and timing. My wildest successes and failures have built my resilience, taught me to stay curious, trust the process, and not take life too seriously. In the end, it’s often just about taking one small step – and then another.