BEDA Unveils MADres Advisory Board and Digital Hub for #impactbydesign

BEDA – The Bureau of European Design Associations announces two major milestones for MADres: the launch of its new website – a digital hub for #impactbydesign and the appointment of the Advisory Board. Together, these initiatives strengthen design’s role as a driver of Europe’s sustainable, inclusive, and digitally ethical future.

Advisory Board

The MADres Advisory Board provides strategic direction across the project’s key pillars: Design Policy, Planetary Design, Digital Ethics, and Accessibility. Consisting of leading figures from academia and the design sector, the Advisory Board ensures MADres remains relevant, forward-thinking, and aligned with Europe’s transformation agenda.

MADres Advisory Board Members:

Deborah Dawton, Chief Executive of the Design Business Association (DBA); Former BEDA President

Antonia Mochan, Deputy Head of Unit at the EU Policy Lab, Joint Research Centre of the European Commission

• PhD, Marzia Mortati, Associate Professor of Design at the Department of Design, Politecnico di Milano

Isabel Roig, Executive Director of the Barcelona Creativity & Design Foundation, President of the World Design Weeks, Former BEDA President

Päivi Tahkokallio, CEO of Tahkokallio Design+; Former BEDA President

MADres Website – Europe’s New Hub for #impactbydesign

The MADres website madres.beda.org serves as a central hub for insights, updates, and opportunities. It features entry points to the initiative’s strategic areas, insights into the G42 Expert Group and Advisory Board, an Events Hub, and a forthcoming Publication Repository.

Built on accessibility and available in five languages through AI-driven translation, the platform is designed as a living ecosystem—connecting resources, tools and collaboration across Europe’s design and creative landscape.

Note: The Media Kit includes images of the Advisory Board and the website launch, CC license, and text translation into German, French, Italian and Spanish.

Last updated: 15/09/25