What We Do
MADres will develop four playbooks and accompanying video material, supported by activities such as coaching and speaker engagement. All resources will be made publicly available. For BEDA members and those belonging to BEDA’s member organisations, additional actions will be provided to support #impactbydesign.
Playbooks as Navigation Tools
The playbooks are intended to support designers and educators to overcome barriers to implementing projects and initiatives related to digital ethics, planetary design, and accessibility. These playbooks synthesise practical knowledge and best-practice cases with business case development.
Train-the-Trainer: Spreading the Knowledge
Knowledge — much like a ‘well-cooked Pan Galactic Gargle Blaster’ — must be handled with care. The Train-the-Trainer initiative is straightforward: rather than relying solely on the playbooks, trainers are equipped with the playbooks and additional workshop materials, enabling them to share the knowledge more effectively. This opportunity is open to all BEDA members – stay tuned for further information.
Are you a design museum or design organisation that’s interested, but not yet a BEDA member?
Deep Talk: The Gateway to Knowledge — Starting March 2026
The MADres ‘Deep Talk’ is an advanced opportunity that allows BEDA members to reserve a slot with the MADres Expert Board, the Glorious 42 through an easy-to-use booking system for a conference, symposium, or consultation. This will be available from mid-2026.
Heart of Change: Accelerating Innovation
Even the wisest sometimes need an outside expert perspective. That’s where Heart of Change comes into play. It’s an acceleration programme designed to support designer minds in achieving breakthrough solutions and innovations. The programme features peer-to-peer expert coaching, where knowledge is not merely dispensed but collaboratively built. This ensures that ideas can evolve through online coaching sessions.
Are you a designer or a design agency? The booking system will be available soon.
Design is About Shaping the Future; Policy is How to Make it Stick
In recent years, the landscape that design navigates has changed dramatically. Today’s Design is about innovation and supporting market value, and it’s also about creating social cohesion, meaning and understanding in uncertain environments. This has to be taken into account by Design Policies and policy makers. For this, the MADres team researches and aims to develop a Living Design Policy Framework. And, BEDA members can contribute to the development of this by serving as Policy Test Labs, thereby enhancing the iterative development process. Not a BEDA member but interested?
The Glorious 42: The Keepers of the Answer
G42 is not just a group of experts—it is a consortium of design-driven individuals who draw on their deep understanding of design and the European economic and political ecosystem. Whether the focus is on sustainable manufacturing, disruptive innovation, or tackling wicked problems, G42 sets the stage for a promising answer. Their motto: The answer is 42 – for the questions we do not yet know.
